As an online marketing agency

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Google Hotel Insights also provides a wealth of information of interest to hoteliers and provides them with a comprehensive set of tools and recommendations to help hotels improve their online marketing or digital marketing strategy and maximize sales. Practical Example for Barcelona Hotels We have tested this tool with one of our clients: Hotel Gracia Garden in Barcelona. The tool's analysis focuses on Barcelona. According to Google, search volume and interest in this area increased by 50% to 75% in the past 12 weeks compared with the same period last year. As a result, searches on May 7 increased 3.4x compared to 2020. Notably, 91% of searches came from domestic customers, compared to 9% from foreigners.


Specifically: 82% are from Catalonia, 9% from Spain, 8% from Europe and 1% from the rest of the world. The domestic market grew by more than 75% compared to last year, while the international market showed great indifference, with search volumes falling by 25% to 50%. If we dig Antarctica Email List deeper, we find that the French market is the best performing market after the domestic market, accounting for 35% of international searches. However, search volume is down between 10% and 25%. Thirdly, we find the UK, Dutch and German markets. The tool goes a step further and even allows you to get information for each country, so we see the greatest interest in Catalonia and very little interest in Barcelona hotels from other autonomous regions.




  As far as the French market is concerned, interest is spread across Occitany, Auvergne-Rhone-Alpes, Provence-Alpes-Côte d'Azur and Nouveau-Aquitaine. And in the UK market, there's less interest in the English region, and Scotland, Wales or Northern Ireland don't seem to be an attractive market to weigh customers in. Our recommendations as an online marketing agency Once you use the Google Hotel Insights tool, the conclusion is obvious.  we would advise our clients to run Google Ads campaigns that focus on their local market, specifically the Catalan market, rather than running campaigns targeting other source markets, including Spain.