It could be very large, depending

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Audiences in Facebook Ads I receive a special mention in this type of targeting: Those who converted on your site, that is, they reached the thank you page. Those who have become your customers deserve special loyalty campaigns. Those who have products in their basket, but have not ordered yet . Entice them to complete the order with a clear benefit or discount. 2. Audience Lookalike As their name suggests, they are made up of users similar to those of other already created audiences. Using an algorithm and a "source", i.e. a custom audience or a page, Facebook finds a number of users that it considers similar to those from the source. In the example below, I created a Lookalike audience after a remarketing audience, made up of all the visitors on my website. For size, I selected 1% , because the higher it is, the less relevant the users become. Audiences in Facebook Ads Once the audience is created, all you have to do is test it and refine it (according to age, gender, interests, cities, etc.).



You can also lookalike after those who ordered on the website, subscribed to the newsletter, etc. But be careful, even if these users are similar to website visitors, it does not mean that they have heard of your brand. 3. Page fans and their friends Thanks to Facebook's algorithm, no matter how many fans you have on your page, you will still not reach everyone organically with your posts. So you can promote your posts to your fans through Facebook Ads. You can also target fans with other types Phone Number Data of campaigns (you want to bring them to your blog, for example), but be careful, it is possible that they will dislike your page if they see your ads too often. FANS As for your fans' friends , target them and watch how the social proof works. More precisely, it seems that we are more prone to like, share or click on an ad, if another friend is a fan of that page. This remains to be tested anyway. I recommend you to refine this audience a little. on how many fans the page has, and most likely a part of it will not be relevant. how do you do that You select a relevant age range, add some interests, work a little on the location and already the audience becomes more precise. 4.



Audiences based on interests and demographic data These audiences are your gold mine when it comes to a new audience (to be completely new, you can exclude those who have visited your site, are in your database or are page fans). Very useful especially if the above audiences are too small and you need to increase your audience. Here we can refine by: Location: by countries, cities, addresses Age, sex, education, relationship, job Interests: almost anything that crosses your mind, including competing brands Behavior related to travel, technologies and devices used, etc. These audiences must be constantly tested, having the disadvantage that sometimes the interests are too general, and the audience may not respond well at first.