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Proper usage of headers in your content, making sure that there’s only one h1 on each page and other factors. Use headings logically and always in order (e.g. the H1 you use for your post heading should be followed by H2 headings for sections within your content, followed by H3 headings and so on). Following a heading hierarchy is much better for search engine indexing.
Clean Code
Now, unless you are a developer, how clean your code is will depend on who made the WordPress theme that you’re using. Here at WPExplorer we build all of our themes (including Total) with semantic valid HTML code, which helps improve SEO.
WordPress Site Speed
Site speed is getting more and more important. The more ‘spoiled’ the average Country Email List user the gets, the faster load times a user expect expects from any website, and the faster the user ‘bounces’ from a slow loading one. Improving your site speed is one of those things that seem a lot more complicated and difficult than they are, because there’s a lot of confusing lingo being used by ‘the professionals’.
If you just stick to some basic guidelines, test what works for you, and have fun with it(maybe make it into a game where every time there’s an improvement over 0.3 s you grab a drink, or sacrifice a gummy bear in the honor of WordPress) you’ll be able to shave seconds off your loading time without the stress.

Giving you a basic, clean design is something that a LOT of WordPress themes do well these days. The problem from there is how to make your website stand out a little bit, to grab the attention of your visitors. Lucky for you, many themes like our own Total come with built-in page builders, live customizers and more.
If a mailing list or email marketing is something that intimidates you, relax. It’s no longer anywhere near as complicated and user-unfriendly as it used to be 8+ or so years ago. Plus, most of the big providers now let you get a free taste.
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