They can be a great source of ideas for creating

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White papers can also be easily repurposed into other content formats, including blog posts, videos, and infographics. This lets you maximize the time and resources involved in their creation while providing prospects with more information.  content over the long term. Lemonway white paper (An example of a landing page for Lemonway) 3. Webinars, to generate leads and build relationships with prospects Webinars have proved hugely popular during the COVID health crisis, and for good reason. They are a very good format to create or build relationships with both prospects and customers.


They let you: provide value to prospects with a rich, detailed content format; invite industry experts Phone Number Data as guests and increase your audience; answer prospects’ questions in real-time in the webinar chat and demonstrate your expertise; schedule a regular meeting with prospects to build a relationship and gradually nurture them to purchase; present a case study with one of your customers; generate new leads, both before registration, and then over the long term using a webinar replay; demonstrate your product (very effective with members of your target audience in the decision-making stage). Webinars might seem like a difficult content format to produce, but they’re not.




We’ve created a series of articles on how to organize a successful webinar, from choosing a topic to promoting your webinar replay. Semrush webinar (An example of a SEMrush webinar in partnership with Plezi) 4. Video, a versatile format that brings topics to life Video is a content format that still isn’t used as much as it could be, but which can prove very effective regardless of the topic. You certainly shouldn’t be put off by its seemingly technical nature. At Plezi, we only started producing videos quite recently, but in our experience it’s a format that can really deliver results.