Furthermore to the increasing engagement of direct

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Email marketing campaigns are, after all, only one step towards building long-lasting relationships with a loyal customer base. Plus, it’s a budget-conscious way to reach a growing audience. Have fun with itEver heard the saying direct mail is dead? Many people within the digital marketing industry consider this marketing channel to be dying in value when looking at their marketing strategy. But they are wrong We are going to take a look into key reasons why direct mail isn’t dead, and more importantly, why it is actually very valuable… High levels of engagement Despite popular belief,


direct mail actually has a really high engagement level and this appears to be growing as opposed to going down. Perhaps due to the current pandemic, potential customers are valuing receipt of direct mail more than ever before. Research Lebanon Phone Number Data shows that in ,  of consumers engaged with all direct mail delivered to their homes. This percentage then grew to  in It was also found that the mail received would frequently remain within consumers homes for at least days and would be interacted with an average of times. Given the low open rate and interaction of many digital channels, these stats are pretty impressive. This shows that in terms of exposing your brand to consumers, direct mail should certainly have a place in your marketing strategy.





Trusted Channel  mail amongst consumers is the bombardment of digital messaging they recieve on a daily basis. Since the pandemic, more companies have been turning to digital channels as a means for growing their business. This has not only diluted the amount you are likely to get your messaging in front of potential customers, but also caused those potential customers to become overwhelmed. As a marketing channel, direct mail has been around for decades and whilst the digital channels are always innovating, it can lead to wariness of new and unfamiliar techniques.